About Us

Our Story

Javier Ruiz immigrated to the United States in 1967 with the dream of opening a taco shop. He achieved his dream 16 years later with the help of his brother David Ruiz by opening “Cotijas Taco Shop” in El Cajon, California. Thanks to the success of this restaurant, more of the Ruiz family members were able to become more involved in the company.

Oscar’s Taco Shop

In 2003, the family decided it’s time to expand the business to Tennessee under the name “Oscar’s Taco Shop.” Today, Javier Ruiz  has handed the keys to the next generation while reminding them to always look forward and never look back. As a result Oscar’s Taco Shop is more popular than ever!  The family could not be happier and you should be, too.  Now you can taste some of the Ruiz family recipes at Oscar’s Taco Shops